A Landmark Moment: Honey & Bear’s Triumph at the 2024 Good Food & Wine Show, Melbourne
From 31 May to 2 June 2024, the Melbourne Convention & Exhibition Centre transformed into a culinary playground for the annual Good Food & Wine Show—and Honey & Bear was right at the heart of the action. Nestled among more than 300 artisan producers and boutique winemakers, our stand shone with jars of golden Queensland Manuka and the debut of our hygienic 50 g Bear Sip pouches. The three‑day festival drew tens of thousands of food lovers, and by the closing bell we knew we’d experienced something extraordinary. goodfoodandwineshow.expofp.com
From Curiosity to Loyalty—One Spoonful at a Time
Visitors arrived intrigued, drawn by Manuka’s reputation and the warm timber accents of our booth. They stayed because a single taste of our raw, unblended honey delivered exactly what we promised: rich caramel notes, velvety texture, and that unmistakable medicinal kick of high‑MGO Queensland nectar. Many guests admitted they’d sampled Manuka before but had never tasted one so pure and smooth—proof that terroir and gentle handling make a world of difference.
More Than Sales—Building Community and Insight
Beyond ringing tills, the show gave us unparalleled face‑to‑face time with consumers. We heard stories of students using Bear Sip to soothe exam‑season throats, parents swapping refined sugar for Manuka on breakfast oats, and athletes adding a natural energy kick to recovery shakes. These conversations have already shaped our R&D calendar for 2025, inspiring convenient multipack bundles and a forthcoming lemon‑infused variant.
Recognition and Reach
Media coverage amplified our success: local radio chefs highlighted Honey & Bear in their “Top Five Must‑Try Products,” and wellness influencers posted glowing reviews to thousands of followers. We also forged new partnerships with specialty grocers and cafés eager to stock Queensland‑sourced Manuka.
The Good Food & Wine Show 2024 proved that when authenticity, taste, and wellbeing converge, magic happens. Thank you, Melbourne, for tasting, trusting, and cheering us on. The buzz you created still hums in every hive we steward—and it’s pushing Honey & Bear toward an even sweeter future.
