This year’s Good Food and Wine Show 2025 marked another incredible milestone for Honey & Bear — one that surpassed even our highest hopes. Returning to the Melbourne Convention & Exhibition Centre, we were met with excitement, curiosity, and a growing community of customers who already knew and loved our Queensland Manuka honey.
From the very first morning, our stand was full of energy. Visitors came not only to discover our honey for the first time but also to reconnect — many telling us they first met us at last year’s show. That kind of loyalty and recognition reminded us just how far we’ve come in just twelve months.
Our newest range of Bear Sip 50g pouches was a clear favourite — once again drawing praise for their convenience, hygiene, and travel-friendly design. This year, we introduced limited edition bundles and a sneak peek at an infused Manuka variant, both of which sparked huge interest and sold out before the end of the weekend. The packaging got compliments, but it was the taste — smooth, rich, and powerfully medicinal — that kept people coming back.
What truly made this year special was how much the public knew us. We weren’t just another booth — we were a recognised, trusted brand. Shoppers returned with friends, influencers came specifically to feature our stand, and retail buyers approached us with genuine interest in growing partnerships. It was clear: Honey & Bear is becoming a household name in natural wellness.
The show also gave us a unique chance to hear from customers — students, parents, health-conscious professionals — and every story reinforced why we do what we do. Whether it’s a mum replacing sugar with Manuka at breakfast, or a student keeping Bear Sip in their backpack during exam season, we’re proud to be part of people’s everyday routines.
We walked away from GFWS 2025 with more than just sales. We gained momentum, insight, and a renewed sense of purpose. This was more than a successful weekend — it was a celebration of what Honey & Bear stands for: authenticity, wellness, and the simple joy of nature’s best honey.
